108 wholesale travel agents from six continents came over the country to forge deals with diverse sectors of the local tourism industry, in this year’s 10th Philippine Travel Exchange (Phitex 2010) last September 2, 2010 at the Fiesta Pavilion of the Manila Hotel.
Large representations from China, Japan, Korea, the Asia-Pacific, India, Middle East, Europe and North America, made business with over 194 local sellers. The government -supported marketing affair aims to link foreign wholesale buyers and local sellers of tourism services and products in a day of one-on-one business meeting, done through a number of pre-scheduled appointments for each delegate.
Cooperating the event are airlines, travel agencies, hotel and resorts, incentive and congress organizers, transport firms, and convention facilities. With the theme “Awesome Philippines, Awesome Sceneries, Awesome Activities, Awesome Experience,” Phitex 2010 highlights a welcome dinner for the participants, visit to the country’s top tourist destinations like Cebu, Bohol, Bicol, Palawan, Subic, Clark and Ilocos. The buyers got the chance to sample these local destinations with the familiarization programs all organized by the Department of Tourism with the support of Hyatt Hotel and Casino Manila, Philippine Airlines, Philtoa and Manila Hotel.